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Mobispine to merge with General Wireless to create Mobile Internet Leader


Stockholm, Sweden, May 21, 2008 - Mobispine AB (MOBS) an aggregator of Web-based content for the Mobile Internet and General Wireless, the leading provider of PC-to-mobile messaging, today announced they have entered into a definitive agreement under which Mobispine will acquire all General Wireless shares in a stock transaction.


The combination of Mobispine and General Wireless offers consumers one of the most comprehensive portfolios of mobile applications in the industry including personalized RSS feeds of news and blog articles, the ability to share content with friends and the option to send SMS and MMS messages from the PC to mobile phones among other features.

The products and services currently offered by Mobispine and General Wireless greatly complement each other and will drive further growth. To date, both companies have grown strongly with Mobispine’s current adoption rate tracking at 200,000 mobile downloads per month with users in more than 180 countries. As a result of the acquisition Mobispine will have access to General Wireless’ expansive list of global customers and partners which will broaden the company’s reach and drive momentum. General Wireless has partnerships with more than 20 global operators such as: Vodafone UK, Telefonica Moviles Espana, Orange, Telecom Italia Mobile, KPN, TeliaSonera, Mobilkom Austria, NetCom, 02 and Tele2 among others.

Mobispine aggregates the Web content and information transmitted by RSS feed offering users fast and cost effective access. Mobispine is free to download, so to start ‘murfing’ (mobile surfing) all users need is a mobile phone that is Internet-enabled and accepts Java programs.

There are in excess of 250,000 feeds being monitored for updates and users can also add new feeds instantly. The unique search function also ensures a quick, effortless experience when exploring all the content on these feeds.

“The combination of General Wireless and Mobispine represents an enormous opportunity for mobile operators and mobile consumers who are seeking the latest technologies and value for money," said Anders Hardebring, CEO, General Wireless. "We are excited to work with Mobispine and to be able to offer a strengthened eSMS offering as part of an overall stronger product portfolio to our mobile operator customers. This acquisition will allow us to combine efforts and technologies and deliver the best applications for the mobile Internet. ”

PC-to-mobile messaging, a concept developed by General Wireless, work from all PCs to all mobiles. It enables the composition of SMS and MMS on the PC with the ability to send these messages to any mobile phone. For the end user, PC-to-mobile messaging allows for easy, convenient and fast communication with customers, colleagues and friends. It is unbeatable if the user wants to communicate brief information to a group of people who are on the move.

General Wireless’ eSMS products are seamlessly integrated into applications that most of us already use every day, including Microsoft® Outlook® and Microsoft® Internet® Explorer. Payment for using eSMS could not be easier – the cost of sending messages is simply added to the standard mobile phone bill or prepaid account. For operators, the big advantage of eSMS is that it will increase revenues. By providing a value-added service that customers find useful, operators also increase loyalty to their brand.

Completion of the transaction is subject to regulatory approval, Mobispine shareholder approval and other customary closing conditions.


About Mobispine
Mobispine is an easy to use, free service that allows users to view web content on their mobile phone. It aggregates web content transmitted by RSS feeds. Users can personalize content by subscribing to existing feeds and by adding new feeds instantly.

For more information please contact:
Duysant Patel (CEO) +46 763 414 212 – dusyant.patel@mobispine.com

For more information about Mobispine, please go to http://www.mobispine.com 


About General Wireless
General Wireless is the leading provider of PC-to-mobile messaging to global telecom operators. The company’s customers include Vodafone UK, Telefonica Moviles Espana, Orange, Telecom Italia Mobile, KPN, TeliaSonera, Mobilkom Austria, NetCom, O2 and Tele2.

For more information about General Wireless, please go to http://www.generalwireless.com 




 

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